A border poll is coming, based on demographics alone, the fact that it will come represents a total failure, so far, on the part of unionism to understand politics or the world around us.
We could have focused, and still can if committed to the challenges, on creating a society which improved the quality of life of all our citizens to the point where a "New Ireland" could not improve on what people's experiences were. We could have provided no incentive to those whose future constitutional outlook has yet to be decided to look southwards.
Instead the response from many in unionism is to find a bigger flag, no doubt pondering that when it is finally lowered to the sound of "Abide with me" their honour will have been satisfied. Those individuals demanding unionisms loyalty and unity to their political philosophy and "strength" in Westminster and Stormont will demand the same loyalty as they take their seats in the Dail.
It doesn't have to be the only option, the union can be salvaged, but a choice has to be made, the DUP's union of bigger flags and unionist fealty to the archaic, or a unionism committed to the future, modern unionism facing the challenges ahead, not shirking responsibility.
Save the DUP or the Union, it can't be both.